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10 key metrics in Google Analytics for digital marketing Google Analytics for marketers

10 key metrics in Google Analytics for digital marketing

Google Analytics for marketers

Google Analytics is also known as the web analytics that provides the information about the Search Engine Optimization and increases the marketing purpose of the website. Business trafficking is important to increase the audience to your website and increase your brand's value. This is the best part of Google Marketing platform and can be used for free on the Google platform.

Now, the first question that arises in your mind, is how can we create a Google Analytics account?

So, it is very simple to create the Google Analytics account to track your goal and beat your competitors.

Therefore, we are presenting some of the Key metrics in Google Analytics for digital marketing which is given below. Let us discuss each one in detail.

1.     Users

Users are the people who visited your website either willingly or accidentally. Those people who visited and generated traffic to your website will help you to boost traffic and sales generation. Google Analytics has already categorized the visitors into the following two categories:




New Users: These are the people who have visited your website for the very first time.

Returning Users: These are those people who have once visited your website before.

Now a question arises how Google Analytics estimates and recognizes the visitors of your website?

So, the answer is that Google Analytics uses cookies which help you to distinguish your data and give them a notification to accept or reject all the cookies. Google Analytics will help you to determine the authenticity of the users and issue separate cookies to the users who visited your website either once or returning. And, if any user uses Incognito mode for searching your website, then also Google Analytics sends them a separate notification regarding cookies. It will also provide additional information regarding the visitors like the number of sessions they attended, use of sessions, session per user, bounce rate, average session per user, pageviews, pages, and many other details. Therefore, it provides a countless amount of information about the users.

 

If you want to access the Sessions for your website in Google Analytics, then follow:

 

2.     Sessions

Now, if we are talking about the second most useful tool of Google Analytics then it is "Sessions". It denoted the time frame of the visitors and how much time they have spent on your website. It will give you an estimation of the group of people who begins to enter your website and take the required information. We consider the session and take it to begin in the following circumstances:

       When a user enters your website and spends around 30 minutes doing an activity.

       When a user uses the website at midnight and scratch useful information into them.

       When a user enters your website through one device, then returns again from the other campaign.



The session will enable the users to enter the website countless times and it will be easy for the Digital Marketing team to analyze the frequency and consistency of the visitors, even though different campaigns. If you want to determine the authenticity and effectiveness of Google Analytics, then Sessions can give excellent results.

You can see Session count and Session details per source to evaluate the performance of the users. This is the best idea by which we can consider the popularity of the website or brand.  

If you want to access the Sessions for your website in Google Analytics, then follow:

 

3.     Pages per session

This is the foremost tool of Google Analytics which helps to determine the website traffic. Pages per Session is used to determine the frequency of the viewers or how many times a user visits your website during the time of Sessions. When a user is interested in your page, then he/she will surely visit again for different purposes. By using this tool, we can get the idea of which part of the website like services or products is most attractive and usable for users. It will show the interest of the viewers who are engaged in your content navigating to your website.




If you want to create a strategy for your website, it is most important for every page to give the pathways to the users which helps them to create trust, value, authenticity, reliability, and interest in the website.  

If you want to access the Pages per Session for your website in Google Analytics, then follow:

 

4.     Devices




It is an essential part of Google Analytics which helps you to determine the number of devices by which the users visit your website. The device includes a laptop, personal computers, mobile phones, and tablets which a user uses to visit any online site. Mobile phones and laptops are the most useful devices for visiting any website and evaluating the frequency of visitors. It would enable you to determine the interests and expectations of the visitors and gives you the best experience.   

If you want to access the use of Devices for your website in Google Analytics, then follow:

 

5.     Source/medium and channels





Do you know how we can get an idea about the traffic of the website? How it is derived and from which source, it is derived? Generally, the medium and sources from which the results are derived such as Search Engine Optimization. When the users search for anything and type the keywords, then Google sends a URL to us and we can find the best results soon. It is the medium by which we can get an idea of how traffic is coming to the website. This will give you important information about how the traffic is useful for the website and how these campaigns work. For example: If you want to grow your inbound marketing efforts, then you will need to increase your organic search traffic.

If you want to access the Sessions for your website in Google Analytics, then follow:

 

6.     Page views, unique page views





As the name itself suggests, Page view means the number of visitors arrived at the website. Also, it refers to the views per page and it is one of the important tools of Google Analytics for digital marketing which is useful and reliable in use. If any user visits the page, then it will count on the Pageview. Also, if the same user visits the page twice or more, then every count of his arrival is counted in this section.

If we are thinking about the Unique Pageview, then it means the time in which a page is visited by the users. This would happen when the same user visited the same page twice. Then Google Analytics will count it as the unique pageview as one.

 

If you want to access the Page view and Unique Page view for your website in Google Analytics, then click on the following ways:

 

Also, visit the top of the website by clicking on the following ways:

 

 

7.     Average time on page





Average time on page means the average time when a user stays on the page. In other words, we can say that that it counts the average number of time which a user spends on a single page. This will show the interest of the user and gives the idea of which content he liked and what more he wanted from the company. For example, we can guess on the blog pages why that witch blog gives more interest to the users.

This is one of the most useful tools of Google analytics which is used to measure the average time of the user to the website. If a visitor uses the website, then it will show his more average time and when he visits some time, then it will show the less average time. If you want to engage more users on the website, then you need to create or post amazing or creative content which gives the best impression to the users. Also, it will give the opportunity to the users to share this within their contact which ultimately engages the audience on the website.

 

Also, visit the top of the website by clicking on the following ways:

 

8.     Landing pages




Landing pages are also standalone pages by which a user enters the website. When a person lands on your page through the link which is sent on either social media, texts or mails. That's why giving Ads or providing the short contents for promoting the brand gives more chances to engage customers. Once the user sees the Ad or takes an action for visiting the page, then the landing page will be paid for it. Landing pay costs different charges for various websites which helps in promoting the page. There are many types of landing pages that can be used as the most important Google Analytics tool. Such as:

     Splash landing pages

     Squeeze landing pages

     Lead capture landing pages

     Sales landing pages

     Thank you landing pages

     Unsubscribe landing pages

     Referral landing pages

     404 landing pages

You can get the idea of these landing pages by their names and use them according to your need. It is most important to know the best landing page which gives the best results according to your need.

 

If you want to access the Landing Page for your website in Google Analytics, then click on the following ways:

 

 

9.     Exit pages




Exit Page is also one of the most informational tools of Google Analytics which can give amazing information about the ultimate experience of the user on the website page. It refers to the last page of the website on which the user visits and lets us know about the last activity of the user on the website. Before the session ends, it captures the user activity and gives it the name of the exit page. A user may visit your website and watch all the products or services or even get back after visiting only the last page. So, it will be known as the exit page. You can now easily examine the last activity of the user and where the user's session ends. It will also provide you with useful information and gives the wonderful opportunity to know the most interesting page of your website and what does not give interest the users. You can also boost your conversation with the people to know their interest and fulfill their needs accordingly. For example, if users mostly visit the Checkout Page, rather than visiting the Thankyou Page, then you should work more on the thankyou page and some extra more on Checkout Page to make it more exciting.

 

If you want to access the Exit Page for your website in Google Analytics, then click on the following ways:

 


 

10. Bounce rate




If you want to know about the timing of the single page to which the user bounce, then it is known as Bounce Rate. It means the session per page on your website. If a user clicks on the page to visit your website, but leaves the page before opening the front page and also does not make any additional request to connect with the server, then it will be known as bounce. And, the sessions in which the user bounce to visit your website will denotes the Bounce Rate of the website.

It is one of the best internet marketing techniques which is used in analyzing website traffic. Do you know why Bounce Rate is important?

There may be many times when the user bounces the website, but it does not denote negativity, although you can convert it into the conversion rate.

This is also related to the First Page Google Ranking and correlated with that.

It gives you additional information such as user experience, page layout or copywriting, and issues with the content.

 

If you want to access the Exit Page for your website in Google Analytics, then click on the following ways:

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