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Digital Marketing Interview Questions

Digital Marketing Interview Questions


Commonly asked Top 20 Digital Marketing Interview Questions

If you want to join the best Digital Marketing company and explore your future in the field of advertising & marketing, then you are at the right place. Smart answers make your selection faster and more impressive. We hereby produce you some of the best and most common questions asked during the interview while going for any job role in the digital marketing organization.

Let’s have a quick watch on the best Digital Marketing Questions and Answers which helps you to revise the common terms used in the reputed digital marketing team.

Q1. How can you categorize Digital marketing?

Answer: Digital Marketing is an online marketing technique that is different from traditional marketing techniques. There are various forms of Digital Marketing that every digital marketing company incorporates in their latest marketing strategies:

Search Engine Optimization: It is the best technique to drive traffic through the results of Google Search Engine.

Content Marketing: This includes social media posting, blogging, videography, podcasts, case studies, Quora, and other forms of content.

Search Engine Marketing: This technique is used to increase the visibility of the website by the paid methods.

Social Media Marketing: This technique is used to capture the audience's attention by way of various social media sites like Facebook, Instagram, Twitter, and other platforms.

Pay-Per-Click Advertising: It is known as the internet marketing and cost per click method of digital marketing.

Affiliate Marketing: This is the best performance-based marketing where all the affiliates can come on the same platform and earn incentives.

E-Mail Marketing: In this, business promotion can be made through mail marketing and make the necessary interaction to encourage the brand.

Instant Messaging Marketing: One of the trending communication messaging and marketing techniques.

Q2. Explain what is digital marketing?

Answer: Digital Marketing can be said as the online marketing technique which is used to promote a brand with the help of different strategies like Search Engine Optimization, Content Marketing, Social Media Marketing, Search Engine Marketing, and others. Only establishing a business or setting up a business entity is not enough to reach the potential audience, but a proper marketing team is required to let you reach your influencers and the right audience. It used various forms of communication techniques which helps us to connect you to your brand users.

In other words, it refers to the special marketing platforms which can appear on your mobile phones, laptops or other electronic devices.


Q3. What are the different types of Digital Marketing?

Answer: There are many types of Digital Marketing techniques, but some are the best tools that every Digital Marketing company used and applied to their client's brand.

Content Marketing: Good content attracts the audience to know more about you.

Search Engine Optimization: It is the process of driving traffic on the search engine results.

Social Media Marketing: Various social media platforms are used to gain traffic and derive the audience's attention.

Pay-Per-Click Marketing: It is the paid marketing technique where you can show Ads on various websites and pay accordingly.

Apart from this, affiliate marketing, email marketing, mobile marketing, and many other marketing techniques.


Q4. What are the most effective ways to increase traffic to your website?

Answer: There are some of the best-proven ways by which you can easily derive traffic to your website:

       By doing effective keyword research.

       By creating attractive and memorable content.

       Posting guest posts on various social media accounts and blog websites.

       By keeping the social media pages active and using hashtags, links, whitepaper, videography and other modes.

       Using the Advertising on the other websites.

       By sending the business mail and the newsletters.

       Submission of the press release to influential publications.


Q5. Explain what is SEO?

Answer: SEO basically stands for "Search Engine Optimization". It is one of the best digital marketing tools which is used to improve the traffic to the website and improve the people's visibility to search for your brands on Google, Bing and other search engines. It is the fundamental marketing technique that helps to create the trillions of searches every year for a good brand. Remember, the higher the searches, the higher the viewers and the largest the number of audiences that you can grab. Some good examples of Search Engine Optimization are Keyword Optimization, building links, creating useful content, and improving the backends.


Q6. Explain what is a keyword in digital marketing? How important is it from the point of SEO?

Answer: Keywords are very important in terms of Search Engine Optimization. They are the crucial words that describe the content which is going to be published. These are the words that a user is created on the search engines. It is also easy for people to search the relevant topic with the help of these keywords. Keywords help you to connect your target audience with your brand.

Some of the relevant points which are important in using in Search Engine Optimization:

       It gives the clue to the people about the topic which allows the search engines to match their needs.

       Act as a communication tool between the users and brand.

Q7. What are the different types of SEO?

Answer: SEO is known for Search Engine Optimization which has the main objective of putting the relevant keywords in the authentic content. For a better understanding, let's understand some of the different kinds of SEO that plays an important role in the digital marketing module:

On-Page SEO: These include all those things and keywords which is visible on the front of the website page.

Off-Page SEO: These are used to create backlinks and are a part of the back-end.

Technical SEO: It can be defined as the sub-set of on-page SEO that goes behind the scenes.

YouTube SEO: This is the world's most popular search engine which gives the best results.

Apart from that, there are more SEO kinds like Local SEO, App Store Optimization, and many more.


Q8. What are on-page and off-page optimization?

Answer: On-Page SEO is a sub-set of SEO technique that is used to optimize the individual web pages in order to drive traffic and brings the audience to your website. It includes good content, good images, and putting keywords in the right place by analyzing the company's website and objectives. It is used by internal linking. It makes your website look more attractive to the eyes of the users.

Off-Page SEO is another sub-set of SEO technique that is used to improve the position of the website search engines. It includes link building, link exchange, link popularity, and many other things. It will promote the website from the back-end. It makes you believe how popular your website is.


Q9. Differentiate between No-follow and Do-follow links in SEO.

Answer: Did you know what is the main and a little difference between the No-follow and Do-follow links in SEO? It is just the presence of the rel=”no-follow” tag. Being practical, the No-follow link will not allow your links to through the other websites and it is also called "link Juice". And, Do-follow generally means to give authority to pass the links.


Q10. Mention what are the key areas where you can use keywords to optimize the site ranking?

Answer: There are the following key areas where you can use keywords to optimize the site ranking:

       You can use the keywords in the title of the content.

       While defining the description of the content.

       In the heading and in the middle of the content, these keywords can be effective works.

       Also, we can use the keywords in the image title and the Alt text.

       While building the URL, these keywords can be put in, so that the users can take the idea about the given topic.

       In Hashtags and the Metatags, keywords can be inserted.

Therefore, one can optimize the site ranking by using the following ideas.


Q11. Explain what is PPC or Pay per Click advertising?

Answer: Pay-per-Click is an online advertising platform where you the advertiser publish their website's AdSense every time and they will be paid when their Ads meet the click. It is also known as "Cost-Per-Model" which is primarily driven by search engines and social networks. There are some common examples of PPC are Google Ads, Facebook Ads, Twitter Ads, and many more.

Q12. Mention what are the primary models for determining Pay-Per-Click?

Answer: There are the primary models for determining Pay-Per-Click:

Flat-Rate PPC: In this method of PPC, both the advertisers and the publisher agrees to exchange their services at a fixed rate which will be paid for each click. In Publisher determines the rate per click on the term.

Bid-Based PPC: It is a private auction hosted by a publisher in bid-based PPC. In this, the advisor informs the publisher of the maximum amount of bid that he is willing to pay.

Also, there are many types of campaigns for the advertising platform like Sponsor Product Ad, Headline Search Ad, and Product Display Ad.


Q13. Explain Google AdWords Remarketing.

Answer: Google AdWords Remarketing refers to the marketing of the brands through the help of static images, video content, animated images, responsive ads, and text ads. In the services of Digital Marketing, Google AdWords Remarketing is the process of serving the ads to people all over the world who have already visited the website.


Q14. Name some of the Google AdWords ad extensions?

Answer: Google AdWords ad extensions are the best and most effective way of digital marketing. Google Ads helps our brand to show on the websites in the form of small Ads. Now, we are going to cover some of the basic extensions of Google AdWords ad extensions:

Location Extension: To find the location of the people or measure the distance.

Product Extension: To find the right campaign to sell the products with the right keywords.

Sitelinks Extensions: It allows you to choose where you want to go by pasting your website link at different sites.

Callout Extensions: To allow the users to directly call you for further inquiries.

Affiliate Location Extensions: To allow third parties to sell your products or services.

Price Extension: It allows you to bargain and upfront your price expectations.

App Extensions: By providing your brand's link to another website's link, you can directly invite your users and allow them to reach you.


Q15. Name some useful Digital Marketing tools.

Answer: With the best digital marketing techniques, you can deliver the best online marketing to any company. Some of the best tools are:

       HubSpot Marketing



       Google Analytics

       Google Ads




       Yoast SEO

       Survey Anyplace

These tools help the digital marketing team in various ways like in Search Engine Optimization, Social Media Marketing, Search Engine Marketing, and various sub-sets.

Q16. What is the difference between SEO and SEM?

Answer: SEO and SMO are the two sides of a single coin. Search Engine Optimization and Social Media Marketing work in different aspects, but they work in the same direction to bring traffic to the website. Search Engine Optimization works as an umbrella that also includes Social Media Marketing which strictly refers to paid advertising, but they are different from each other. Social Media Marketing is all about paid advertisement and promotion via ads, but Search Engine Optimization is all about acquiring, implementing, and analyzing the website traffic patterns. So, for anyone who is looking forward to the line of digital marketing, these two are the best topics in which one should necessarily get expertise.

Q17. How can you use social media for marketing?

Answer: There are some the great reasons why one should use Social Media Marketing tools:

       Building brand awareness is one of the important market tools for every business.

       Make two-way communication about your brands.

       Make your presence on the best social media platforms where you can establish your brand.

       It also helps you to gather information for your audience about your brand.

       One can easily give consumer service support to maintain a good relationship between the company and the audience.

       It will build consumer loyalty to increase traffic.

       Works for Google search engine towards your tweets.

       Less time-consuming and cost-effective process.

       Choose platforms to distribute your content.

Q18. What is Content Marketing?

Answer: Content Marketing plays an important role to answer the questions of the audience. The content described your view and attention towards the brand and helps you to elaborate on your services and products. It will help your audience to stick with you all together on the journey. You can create professional, catchy, and social contents which indirectly affects the audience to know about you in every term. Consistency in content creation builds trust towards the audience. Also, for the best sales and generating leads, this could be the best idea ever. Also, it helps the business to build their place on the top search engine of Google. To build trust and authenticity in your website, you should need a good content writer who understands the content requirements according to the client's needs. A professional content writer must be able to write social media posts, blogs, articles, video content, audio content, and all the types of professional content which is free from duplicity and attracts the ultimate users. A brand without good content is nothing.

Q19. Differentiate between AdWords and AdSense.

 Answer: There is a huge difference between AdWords and AdSense which is easy to understand and shall be applied in practical life. Google Ads is for the advertisers who need to promote their brand, whereas AdSense is for the publishers who have their own websites and have ownership. In Google Adwords, you can put your Ad on any website, but in AdSense, you should have your own website to allow the users for promoting the brand. 


Q20.Do you know the latest Digital Marketing trends?

Answer: Along with using the special tools of digital marketing, one should know more about the latest trends which makes your promotion more active and useful. Some of the latest digital marketing trends for the year 2022 are:

Instagram Reels and Video Content: These platforms allow the users to promote the brand in an entertaining or interesting way.

Social Commerce Websites: You can put the Ads on the various e-commerce platforms that users visit on a daily basis.

YouTube Advertising: It is the most special platform where you can reach millions of followers with the help of interesting techniques.

Blogging: This is the best way to put your thoughts in your words about the brand.

Podcasts: The latest digital audio films will help the know to listen about you even in the bust traffic.

There are special ways to make your special business promotion. 

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